#stoppbryllupet nominert til flere priser i «EM for PR-byråer»

Trigger kan ta priser - men GK har enda flere nominasjoner.

Publisert Sist oppdatert

Denne artikkelen er over to år gammel.

Nordiske byråer har tradisjon for å gjøre det godt når kommunikasjonsbransjen samles til den europeiske kåringen «SABRE Awards» hvert år.

I år finner kåringen sted i London 19. mai, og 2000 bidrag har meldt seg på konkurransens mange kategorier. Mer enn 40 bransjefolk har vært med på å vurdere kandidatene, kan vi lese på Holmesreport.com.

Blant de nominerte finner vi flere norske byråer. Blant dem har Geelmuyden Kiese hele åtte nominasjoner, mens Trigger har seks.

Og mest kjent av disse bidragene er kanskje #stoppbryllupet-kampanjen for Plan Norge, der målet var å informere, opplyse og engasjere mot barnebryllup.

Les mer om SABRE Awards på Holmesreport.com.

Hele lista over nominasjoner følger under:

DIAMOND SABRE AWARDS

BRAND-BUILDING

  • Creating the Biggest News Splash in MoneySuperMarket’s History…“Your Home Is Your Castle? The Nation’s Burglary Postcodes 2014”—MoneySupermarket.com with Lansons
  • Hack The Space, launching The Space—The Space with Albion Drive
  • Lunar Mission One: A New Lunar Mission for Everyone—Lunar Missions Ltd with Pagefield
  • Taking 3D Printing from out of the Lab and into the Living Room—Robox with Diffusion
  • To Do a BlaBlaCar—BlaBlaCar with Burson-Marsteller

REPUTATION MANAGEMENT    

  • EU Campaign 2014—ITD - Trade for Asc. International Transport and Distributiom with Geelmuyden Kiese
  • McDonald's at 40—McDonald's UK with Blue Rubicon
  • The DGC-X-Factor! How DGCX Transformed its Regional and Global Profile—Dubai Gold & Commodities Exchange (DGCX) with Weber Shandwick
  • Toilet Board Coalition—Toilet Board Coalition with salt PR
  • Ukraine's Voice in the World—Ukraine Crisis Media Center with PRP

RESEARCH AND PLANNING

  • Breast Cancer Awareness Campaign—Roche Lebanon with Memac Ogilvy Public Relations
  • Just for Tots for Butlins—Butlins with Unity
  • Launch of the Middle East Region’s First-Ever Arab Knowledge Economy Report—Arab Knowledge Economy with Orient Planet
  • Love, Mum for M&S—M&S with Unity
  • The Moonhouse—Falu Rödfärg with Rippler Communications

MEASUREMENT AND EVALUATION   

  • #StopTheWedding—Plan Norway with Trigger
  • McVities #Sweeet—McVities with 3 Monkeys Communications
  • Swing The Vote for vInspired—vInspired with Unity
  • The Autocomplete Truth—UN Women with Memac Ogilvy Public Relations World Energy Council Media Evaluation—World Energy Council with Commetric Ltd

GOLD SABRE AWARDS

GEOGRAPHIC CATEGORIES

AFRICA

  • Bombardier's African Take-Off—Bombardier Aerospace North Africa with MdC Morocco (a Marco de Comunicación Group company)
  • Djembe Communications Builds Leading Reputation for FSDEA among African Sovereign Wealth Funds— Fundo Soberana de Angola (FSDEA) with Djembe Communications
  • K9 Anti-Poaching Awareness Powered by Photo-Journalism—Paramount Group with Burson-Marsteller
  • One Rand Man—Sanlam with Atmosphere Communications
  • The June 2014 Sub-Saharan Africa Ericsson Mobility Report—Ericsson with Weber Shandwick

THE BALKANS

  • Ideas for the future—Philips Romania with Ogilvy Public Relations Bucharest
  • LiveSMART 365—Samsung Electronics with MSLGROUP The Practice
  • Speak Out Against Domestic Violence—AVON with All Channels Communication Group
  • The Biggest Heroes are the Youngest Ones—Our Premature Children" Foundation supported by AbbVie with Chapter 4 Bulgaria
  • The Mentina Gamification—Zaharni Zavodi Ltd with All Channels Communication Group

THE BALTIC

  • Dick Dobrowolski: How to Spin, How to Win—Publicon sp z o.o.
  • Helping Bees with Kujawski: 4th Edition—ZT Kruszwica S.A.
  • Home Cooking With Wedel—Wedel with 24/7Communication
  • The Game is on for Women’s Health—The Foundation Pilka jest Piekna, the Federation of Amazon Clubs with Practum Consulting Sp. z o. o.
  • Zero Road Rage—Lietuvos draudimas with Integrity PR

BENELUX

  • A Pear for an Apple—Samsung Electronics Belgium with Ketchum Brussels
  • DJ Stamps / How Celebrating New Heroes Connects an Institution to Millennials—PostNL with Ketchum
  • How to Relaunch a Company toward its Internal and External Stakeholders after Years of Restructuring—Sabena Aerospace with Whyte Corporate Affairs
  • Make Gymnastics Hot! How Thousands of Children Participate in Sports Again—KNGU (Royal Dutch Gymnastics Foundation) with Bijl PR
  • Week of Migraine: Not Your Average Headache—Novartis Consumer Health with Ketchum
  • DACH
  • “Komm auf den Dreh mit Oral-B!”: A Consumer Movement to Change User Habits and Drive Brand Market Penetration—Oral-B / Procter & Gamble Germany GmbH & Co Operations oHG with MSL Germany
  • A1 Goes Green—A1 Telekom Austria AG
  • On A Journey to Content 2020: How Coca-Cola Is Shaping A Digital Brand—coca-Cola GmbH with fischerAppelt
  • The Mystery Scent Oasis—Bolton Austria with Ketchum Publico
  • This is Where Margarine Grows—Unilever Germany with Edelman GmbH

CENTRAL & EASTERN EUROPE                        

  • Going to the Top—CP INVEST with Ewing Public Relations, s.r.o.
  • IKEA PS bloggers—IKEA with Seesame Communication Experts
  • National Receipt Lottery—TIPOS National Lottery Company with Dynamic Relations 2000, s.r.o.
  • Potholes Project 2013-2014—Generali Foundation CZE with Generali Pojistovna a.s.
  • Turns The Toughest Tender—Milka / Mondelez Czech Republic s.r.o. with PR.Konektor

FRANCE

  • “Serial Drinker, Social Loser”: Fighting Binge Drinking Among Young People by Capitalizing on their Reputation Concerns—Entreprise & Prévention with Cohn & Wolfe
  • Badoit Express—Danone Eaux France with ELAN-Edelman
  • Flight of the Phoenix: Yahoo’s Relaunch in the Skies over Paris—Yahoo with Lewis PR
  • Herbiers en Scène—Klorane Institute with ELAN-Edelman
  • Venez Vérifier (Come and Check)—Fleury Michon with HOPSCOTCH Groupe

IBERIA

  • A Cocktail with Walnuts, Please—The California Walnut Commission with Inforpress
  • Diabetes Gets a Beating—Novartis with apple tree communications
  • Rock in Rio Celebrates 10 Years in Portugal—Better World with Lift Consulting
  • We Are Monster High—Mattel Spain with Hill+Knowlton Strategies
  • Whatsred: Hospitality 2.0—Coca-Cola with Llorente & Cuenca

MEDITERRANEAN

  • #Pricelessrome Program—MasterCard with INC - Istituto Nazionale per la Comunicazione Srl
  • FIFA World Cup Trophy Tour by Coca-Cola: Cohn&Wolfe Turns the World Cup into Everyone's Cup—Coca-Cola with Cohn & Wolfe srl
  • Urban Adventures Media Event—Cutty Sark with V+O Communication and Unlimited Creativity
  • Viverla Tutta: A Patient Storytelling Project—Pfizer Italia with Havas PR Milan
  • You Make My Life Beautiful—Airfasttickets with Weber Shandwick

THE MIDDLE EAST       

  • First Global Forum for Youth Leaders on Drug Use Prevention—The National Rehabilitation Center with Weber Shandwick
  • Growing Together: Introducing the New MEPRA—Middle East Public Relations Association (MEPRA)
  • Hasan Hejazi Presented by Audi Middle East—Audi Middle East with Grayling
  • Park it Right—Al Baik with TRACCS
  • Warriors in Pink --Ford Motor Company with ASDA'A Burson-Marsteller

NORDICS

  • Fan of the Year—Unibet with Cohn & Wolfe Stockholm
  • Try my Hybrid—Toyota Norway AS with Geelmuyden Kiese
  • Joller - A Podcast between Parents—Philips Avent with Pronto
  • Fill Up a Plane with Norwegian—Norwegian Air Shuttle with Trigger
  • Ikano Flappy Saver—Ikano Bank with Volontaire

RUSSIA AND THE CIS  

  • Around the World in 55 minutes—VTB Capital
  • Grants of Gratitude: Introducing the #IOU Grant’s Scotch Whisky Global
  • Concept to the Ukrainian Market—William Grant & Sons with Mainstream Communication & Consulting
  • One Country, One Team: Boosting the Support for Russian Athletes in Sochi—The Public Contributions Council of the Russian Olympic Committee with SPN Communications
  • PR Support of the Taxi Services Market Reform—Moscow Department of Transport with CROS
  • United Code of Ethics in Communications in Russia 2014—FleishmanHillard Vanguard

TURKEY

  • "Women First"—Vodafone Turkey with Hooper Consulting International
  • Beauty is a State of Mind—Dove with Edelman Turkey
  • Launching TEAS in Turkey—The European Azerbaijan Society with APCO Worldwide
  • LG G3 Smart Phone MEA Region Istanbul Launch—LG Electronics Turkey with Caretta Communication & Consultancy
  • Local History of Chocolate—Nestlé Turkey with Ogilvy Public Relations Istanbul

UK AND IRELAND (SMALL BUDGET) 

  • #BeMySoleMate—Young's Seafood with Weber Shandwick
  • Business Navigators: Making Mentoring Matter in the UK—Sage UK with Marlin PR
  • Edge Of Your Tweet—888 Casino with Shine Communications
  • Just for Tots for Butlins—Butlins with Unity
  • The After 8 Challenge by Frank PR—After 8 (Nestlé) with Frank PR

UK AND IRELAND (MEDIUM BUDGET)            

  • Do Your Worst at Bestival: Listerine Stay White Will Keep you Looking Your Best—Johnson & Johnson with Weber Shandwick
  • Making AVG a Household Brand—AVG with Waggener Edstrom
  • Reviving a British Icon—Keep Britain Tidy with Weber Shandwick
  • Virgin Atlantic #FlightDecks—Virgin Atlantic with Cake
  • Wear the Rose—O2 with Hope&Glory PR

UK AND IRELAND (LARGE BUDGET)    

  • #clearaplate—Unilever with Edelman
  • #FollowTheFairies—M&S with Unity
  • Lucozade Sport Conditions Zone—Lucozade Sport with Speed Communications
  • Revolutionising the Way Consumers Shop for Wine and Establish Morrisons as a Credible Wine Retailer—Wm Morrison Supermarkets PLC with Focus PR
  • The UK Launch of Eylea—Bayer Healthcare with Liberation Unlimited

MULTI-COUNTRY CAMPAIGN  

  • Battle of the Smarter Driving Generation—Shell with Edelman
  • Bringing Moto Back—Motorola Mobility with Weber Shandwick
  • Journey of Sound—Harman with Text100
  • Refund.me, Claim Your Rights—Refund.me with Marco de Comunicación
  • The Majestic Danube – Untouched Natural Beauties and Cradle of Ancient
  • Nations—Svishtov Municipality with APRA Porter Novelli

PAN-EUROPEAN CAMPAIGN    

  • "Little Boy Freezing"—SOS Children's Villages with Släger Kommunikasjon
  • #DirtyCash—MasterCard Europe with Ketchum
  • #GreatWeekend—Budget Car Rental with Atomic
  • Iron Mountain: Creating, Maintaining and Evolving the CIR Concept—Iron Mountain with Berkeley PR
  • VMware: Built in the Fast Lane—VMware with Brands2Life

GLOBAL PROGRAMME        

  • Bushmills Live—Bushmills Irish Whiskey with Smarts Communicate
  • The Andy Warhol Art Exchange—Absolut with Jung Relations
  • ExperienceBosch—Robert Bosch GmbH with Ketchum Pleon GmbH
  • Magnum’s 25th Birthday Celebrations—Magnum (Unilever) with Golin
  • Taking Pestaurant Global—Rentokil with Brands2Life

GOLD SABRE

PRACTICE AREAS

BUSINESS-TO-BUSINESS            

  • IBM Europe Cloud Influencer Programme—IBM with Ketchum
  • Kick the Fax out of Football—DocuSign with Chameleon PR
  • Re-launching an American Icon—Dunkin' Donuts with Kaizo
  • TelecityGroup’s Telecities: It’s Hot in Helsinki—TelecityGroup with Nelson Bostock Group
  • The Devold Protection Challenge—Devold of Norway with Geelmuyden Kiese

CONSUMER MARKETING (EXISING PRODUCT) 

  • All Things Hair—Unilever with Weber Shandwick
  • Roadtrip from Smell—Febreze (P&G) with Hill+Knowlton Strategies
  • Smart Ass: the Contactless Donkey—Barclaycard with Hope&Glory PR
  • The Frontier Woman—Expedia.no with PR-operatørene
  • The Porridge Phenomenon: Modernizing the Image of Oat Porridge—Raisio Group with Drum Communication Inc.

CONSUMER MARKETING (NEW PRODUCT)       

  • #4eversticky: How to Remain Attached for the Whole Life—3M with MY PR
  • DNA launched World's First Jolla—DNA with Drum Communications Inc.
  • Nestea Cherry Blossom Launch Campaign—Coca-Cola Hungary Services Ltd with Well PR Agency
  • The Launch of the Year: Raising the Habitat Fever—Vepsäläinen/Habitat Finland with Pohjoisranta Burson-Marsteller
  • Xbox The One Campaign—Xbox with Cake

INTEGRATED MARKETING     

  • "Say STOP to the Reckless Driver You Love" Campaign—PZU S.A. with On Board PR and VML Poland
  • Changing Understanding of a Silent Killer—Carbon Monoxide - Be Alarmed! with Fishburn
  • Do You Have It In You?—The Norwegian Ministry of Education and Research with Geelmuyden Kiese
  • Launch of Robinsons Squash'd—Robinsons with iris Worldwide
  • TCS Amsterdam Marathon 2014: Calling all Superheroes—Tata Consultancy Services (TCS) 

INSTITUTIONAL IMAGE

  • #StopTheWedding—Plan Norway with Trigger
  • “We Are THERE Where You need Us”: Imagecampaign for the Union of the Municipal Employees Gewerkschaft der Gemeindebediensteten—Kunst, Medien, Sport, freie Berufe (GdG-KMSfB) with The Skills Group GmbH
  • Building Bridges, Connecting Cultures—Fribourgissima Association/Canton of Fribourg with Farner Consulting AG
  • Do Not Forget: Memories of a Great War—Schneider Electric with Chapter 4 Communications Consulting
  • Sand, Hands and Wristbands—Barclaycard with Hope&Glory PR

EMPLOYEE COMMUNICATIONS     

  • Amis-Dialogi: How to Change the Discussion about Blue-Collar Work—McDonald’s, Hartwall, Helsingin Energia, ISS Palvelut, Metsa Group & Lemminkainen with Ellun Kanat
  • Safe by Choice—Yara with bb&b
  • The OSRAM Identity—OSRAM with cc:langen GmbH
  • The Social Ironman—PwC Norway (Western Region) with Geelmuyden Kiese
  • Wärtsilä 180° Radio—Wärtsilä with Miltton

FINANCIAL COMMUNICATIONS  

  • Printing Money for the Fastest Kickstarter Ever—M3D with Dynamo PR
  • The Deal of the Year—The AA with Headland
  • HELLA: The Innovative Conservative Way to go Public—HELLA KGaA Hueck & Co.
  • Increase Brand Awareness & Elevate the Corporate Profile for Freshpet to Stakeholders in Advance of IPO—Freshpet with ICR
  • Metro Group Annual Report 2013/14—Metro AG

CAUSE-RELATED MARKETING      

  • Return of the Green Cross Code Man—More Th>n Insurance with Cow
  • Secret Continent—Sodastream with FleishmanHillard
  • #passforschool—Western Union with Hill+Knowlton Strategies
  • Someone Like Me—Someone Like Me with Manifest London
  • Food Truck to End World Hunger—Church of Sweden with Prat PR Porter Novelli

COMMUNITY RELATIONS      

  • Breakfast with Finland—Arla with Miltton
  • DSS Apprenticeship Program 2014—DFRE with TRACCS
  • From Loathed To Admired: The Ashghal Journey To Winning The Hearts and Minds Of Qatar Communities—Public Works Authority ‘Ashghal’ Qatar with Hill+Knowlton Strategies
  • Hug Me with Your Soul—Bulgarian Organization for Patients with Rheumatology Deceases and Association of Rheumatic Arthritis Patients in Partnership with AbbVie, Sofia, Bulgaria with United Partners Ltd
  • The Butterfly Effect—The Center for Electronic Governance Moldova with BDR Associates

CORPORATE SOCIAL RESPONSIBILITY       

  • Buddy Check—The Absolut Company with JMW kommunikation
  • Driving Skills for Life 2014—Ford Motor Company with Hill & Knowlton
  • Flight Path to Sustainability—Etihad Airways with Four Communications
  • Have a Rich Pistachio CSR Campaign—Nestlé Turkey with Ogilvy Public Relations Istanbul
  • Preparing Today for the Jobs of Tomorrow—Samsung Electronics Romania with MSLGROUP The Practice

PUBLIC EDUCATION  

  • A Better Ending—Lundbeck Italy with Weber Shandwick
  • Breast Cancer Awareness Campaign—Roche Lebanon with Memac Ogilvy Public Relations
  • Bringing the Global Slavery Index to a Truly Global Audience—Walk Free Foundation with FTI Consulting
  • Improving Awareness and Self-Management of Type 2 Diabetes in South Asian Communities—Novo Nordisk with Pegasus
  • Pro-women Without Fractures—FHOEMO – AECOS with Torres y Carrera

CRISIS MANAGEMENT   

  • Castle of Light: the Building of the Century—General Partnership “Nacionālā Būvkompāniju Apvienība” with SIA "Baltijas Komunikāciju Centrs"
  • Risk Mitigation on Bulgarian Thermal Power Plant Shut Down—CEZ Bulgaria with AMI Communications Bulgaria Ltd
  • Saving OGEO FUND From The Firing Squad—OGEO FUND with MSLGROUP Brussels
  • The Book of Mormon Musical Response and Launch of “Ask a Mormon” Advertising Campaign—The Church of Jesus Christ of Latter-day Saints with APCO Worldwide
  • The Co-operative Bank: Stabilisation and Fight Back—The Co-operative Bank with Lansons

ISSUES MANAGEMENT        

  • #FreeAJStaff—Al Jazeera
  • “Houskapreis”: The Research Award of the B&C Private Foundation. Through Strategic Communication to Austria's Most Important Private Research Award—B&C Privatstiftung (B&C Private Foundation) with The Skills Group GmbH
  • A UK Voice on Cyber Security—Nettitude with Johnson King, a Finn Partners company
  • Amending the Public Procurement Act: a Campaign to Raise Employment and Facilitate Business Through Regulatory Change—LEWIATAN - Polish Business Organisation with Genesis Public Relations
  • East Village—East Village with W Communications

PUBLIC AFFAIRS       

  • AXA and Autonomous vehicles—AXA with Cicero Group
  • Be the Difference: Campaigning for the Inclusion of First Aid in the National Curriculum—St John Ambulance with Interel
  • The Pension Tax Calculator—SPF Seniorerna with JKL
  • The Inaugural National Continence Care Awards: Raising Awareness, Tackling the Taboo—Astellas Pharma Ltd with MHP Communications
  • Multimedia Project "UN Hundred'—Ukraine Crisis Media Center with СFC Consulting Company

CORPORATE MEDIA RELATIONS      

  • "So Geht Sächsisch.“ ("Simply Saxony.“)—Sächsische Staatskanzlei (State Chancellery of Saxony) with Ketchum Pleon
  • Italy Investment Plan—BAT - British American Tobacco with INC - Istituto Nazionale per la Comunicazione Srl
  • Landing the Eagles in the Media—Barclays with Hope&Glory PR
  • Making a Mobile Mark – Elevating Bank of America’s Industry Leadership
  • Through Exploration of Consumer Mobility Trends—Bank of America with Burson-Marsteller
  • The DGC-X-Factor! How DGCX Transformed its Regional and Global Profile—Dubai Gold & Commodities Exchange (DGCX) with Weber Shandwick 

PRODUCT MEDIA RELATIONS (CONSUMER MEDIA) 

  • Building Billion Dollar Businesses—Sculley Brothers LLC with Peppercomm
  • Dezeen & MINI Frontiers—MINI with iris Worldwide
  • Grandvalira: Star of the Slopes—Grandvalira with apple tree communications
  • Hawking Talking—Paddy Power with Taylor Herring
  • The Look to Die For for Liverpool City Council—Liverpool City Council with Unity

PRODUCT MEDIA RELATIONS (TRADE MEDIA)    

  • #30yearsofVodafone—Vodafone with Ogilvy Public Relations
  • Coravin—Coravin with W Communications
  • doorgaan.nl—De Amersfoortse with Coebergh Communicatie & PR
  • Everybody's Change—Nutella with Havas PR
  • Indie Beer Can Festival: Sparking a Canned Craft Beer Trend—The Can Makers with onechocolate communications 

DIGITAL CAMPAIGN      

  • A Social Campaign with a Refreshing Take on the Arab World—Perfetti Van Melle, Mentos Candy with Memac Ogilvy Public Relations
  • Bloxham Hotel (Monogram Murders by Sophie Hannah)—Harper Collins with Four Colman Getty
  • Pampers Stroller Walks—Procter & Gamble with MSLGROUP Stockholm
  • The Autocomplete Truth—UN Women with Memac Ogilvy Public Relations
  • World Wide Vac—Electrolux with Prime 

SOCIAL MEDIA/SOCIAL NETWORKING   

  • #Goalface—ITV with Lexis
  • #phonies—HTC with Hope&Glory PR
  • Never Forget to Vote—SSU with Edelman Deportivo
  • Pro-Vision Builds the Future LEGO Russia in Instagram—LEGO Russiawith Pro-Vision Communications Group
  • Xperia Z3 Customer Roadshow—Sony Mobile with Citizen

BLOGGER OUTREACH   

  • A Truly Surprising Holiday: Being Swept Away by the Unexpected!—Curaçao Tourist Board Europe with FleishmanHillard
  • Bloggers as a Springboard to the Mainstream Media—Nigloland with Wellcom
  • The Blog Battle—Barncancerfonden (The Swedish Childhood Cancer Foundation) with IUM Sweden
  • The Dare—Helly Hansen with PR-operatørene
  • Turning Lifestyle and Mummy Bloggers into Brand Advocates—Wacom Europe with LF Channel s.l.

GUERRILLA MARKETING    

  • Dill—Lidl with Cohn & Wolfe Stockholm
  • Don’t Smoke Your Body: Body Tells the Story Non-smoking Campaign—Pfizer Oy with AC-Sanafor Oy
  • Escape Ends Here—Unicef with Edelman Deportivo
  • House of Brands—Carrefour with Burson-Marsteller
  • Sin Riders—The Brewers of Spain with Burson-Marsteller

PUBLICITY STUNT 

  • Deluxe Restaurant for Lidl—Lidl with Gabrielle Shaw Communications
  • Fins-bury Shark—Discovery Channel UK with House PR
  • KLM Live High Five—KLM Royal Dutch Airlines with Eigen Fabrikaat
  • Samsung Midnight Rainbow—Samsung Electronics UK with Red Consultancy
  • The Expendables 3 - DVD & Blu-ray Launch—Lionsgate with Shine Communications

SPECIAL EVENT      

  • Fenerbahçe Championship Celebrations—Türk Telekomünikasyon A.Ş.
  • The Birgit Nilsson Prize 2014—Birgit Nilsson Foundation with Farner Consulting AG
  • The Invictus Games—The Invictus Games with Good Relations
  • The Sponsorship that Changed the Poker Law in Norway—Betsafe with Geelmuyden Kiese
  • Welcome to Hotel VW California by Frank PR—Volkswagen with Frank PR

SPONSORSHIP

  • Carry the Olympic Flame with Coca-Cola!—Coca-Cola Company with R.I.M. Porter Novelli
  • Every Sports Club Deserves a Lower Energy Bill—Nuon with Leene Communicatie bv
  • Everyday Men—NIVEA MEN with Porter Novelli
  • Share the Sofa—Heineken with Edelman
  • Sweden's Biggest Shootout—Svenska Spel with Jung Relations

TRADE SHOW    

  • Breaking though at Advertising Week Europe 2014—New UK with MWW
  • Canon Cabast—Canon with DABO & CO
  • PR-campaign for International Industrial Trade Fair INNOPROM-2014
  • Business Event (Formika Group of Companies) with PR agency PR Partner
  • The Activity Tracker That Took on the Big Boys—Fitbit with apple tree communications
  • TRESemmé Goes Fashion—TRESemmé (Unilever) with Marco de Comunicación Spain

MARKETING TO MEN    

  • Head of PR—Grönstedts with Jung Relations
  • Johnnie Walker Pioneer with Flavour—Johnnie Walker with Golin
  • Paddy Power Balotelli Swap Shop by Frank PR—Paddy Power with Frank PR
  • The Jaguar Land Rover Diaries—Jaguar Land Rover with Weber Shandwick
  • The Spirit of BACARDI, A Graphic Novel—BACARDI Rum with Citizen

MARKETING TO WOMEN       

  • #Feetie - Scholl Velvet Smooth Campaign—Reckit Benckiser with Glasnost
  • Always Like a Girl Campaign—Procter & Gamble with MSLGROUP UK
  • Galaxy Style Exchange—Mars Ireland with Edelman Ireland
  • In Her Shoes—Always (P&G) with Hill+Knowlton Strategies
  • Murmur Rolepay—Murmur with Dăescu Borțun Olteanu

MARKETING TO YOUTH      

  • #ClearasilBFF—Reckitt Benckiser/Clearasil with Geelmuyden Kiese
  • Bringing M4JAM to South Africa—M4JAM and WEChat with Waggener Edstrom
  • Kuddle: Product Launch—Kuddle with Burson-Marsteller AS
  • The Alliance for Responsible Democracy—The League of Young Voters with FleishmanHillard
  • The Big Bang Experiments—Big Bang Young Scientists and Engineers Fair with Hope&Glory PR

MULTICULTURAL MARKETING                  

  • How Finland said 'We Do'—Tahdon2013 with Miltton & Miltton Creative
  • Polio Regional Immunization Campaign—UNICEF with Memac Ogilvy Public Relations
  • Sprite Cricket Stars—Coca-Cola Middle East with Memac Ogilvy Public Relations

GOLD SABRE

INDUSTRY SECTORS

AUTOMOTIVE

  • "Flex Moms, Safe Kids"—Opel_GM with Cohn & Wolfe srl
  • El Planeta Azul Think Blue—Volkswagen with Llorente & Cuenca
  • Europride—The Airport Express Train with PR-operatørene
  • Mustang Rises—Ford Middle East with ASDA'A Burson-Marsteller
  • The Stutterheim Puzzle—Volvo Cars with Jung Relations 

FASHION AND BEAUTY

  • “L’Oréal en VIVO” Blog for Employees—L'Oréal Spain with Llorente & Cuenca
  • 100 Colours and 100 Days—Dove with Edelman Turkey
  • ghd curve—ghd with Shine Communications
  • More Courage for Myself—Unilver Germany/Dove with Edelman GmbH
  • Yves Saint Laurent—YSL with W Communications

FOOD AND BEVERAGE     

  • Being Part of a Group—Danish Crown with CZOO
  • Cake Angels, The Baking of Adam by Manc Frank—Cake Angels with Frank PR
  • Pepsi Max Taste Challenge—PepsiCo Norway with Gambit Hill+Knowlton Strategies
  • ‘Free the Joy’ Campaign—Cadbury Dairy Milk with Golin
  • Hello, My Name is Vladimir—BrewDog with Manifest London

HOME AND FURNISHINGS                          

  • Ceresit "Misty Campaign"—Henkel with Seesame Communication Experts
  • eBay DOME—eBay.i with Ad Mirabilia
  • Furniture: Heart of House—Argos (Home Retail Group) with Surname & Surname
  • The Sweetest Mistake - Bathroomsweets.com—Bathrooms.com with Dynamo PR
  • With the Right Tools You Can Create Wonders—Jordan Painting Tools with Trigger

ENTERTAINMENT

  • "TLC Bridal Run"—Discovery Networks with MSLGROUP Poland
  • #Hoffornot—David Hasselhoff with Golin
  • Comics in Teaching—Egmont with Cohn & Wolfe Stockholm
  • Tough Mudder Ambassadors—Tough Mudder with Edelman GmbH
  • Wild Brazil—Fox International Channels Germany with Ketchum Pleon GmbH

FINANCIAL SERVICES 

  • Cooperation with Bloggers—Getin Noble Bank with Lighthouse Consultants
  • Ebola Fund Raising Campaign—ABAX with Blast Communications
  • Idea Bank's Business Incubator—Idea Bank
  • Launching a New Bank in a Sceptical Marketplace—Paragon Bank with Fishburn
  • Mortgage Matters—Experian with Bell Pottinger

FOOD SERVICE               

  • Everyday Athletes—Subway Germany with Weber Shandwick
  • Healthy Living in a Fast Food Nation—The Subway Brand with Good Relations
  • McDonald's Quality Roadshow—McDonald's with 24/7Communication
  • Serving the UK—McDonald's UK with Blue Rubicon
  • TGI Fridays #togethermas—TGI Fridays with 3 Monkeys Communications

RETAILERS

  • Eco Challenge—Watsons Ukraine with HOSHVA PR
  • EE Glastonbury Power Bars—EE with Cake
  • Foyles: a Bookshop for the 21st Century—Foyles with Four Colman Getty
  • Happy Ending Fairytales—IKEA with Hope&Glory PR
  • Making Premiumness Affordable—MediaGalaxy with Dăescu Borțun Olteanu

TRAVEL AND TOURISM

  • Are you Klaus-Heidi?—Lufthansa with Burson-Marsteller
  • Changing Buying Behaviours for thetrainline.com—thetrainline.com with Fishburn
  • Expect the Unexpected—South African Tourism with Bell Pottinger
  • Scandic To Go—Scandic with Prime
  • Sofitel Hotels: Social Media Consultancy + Facebook Campaign—Sofitel Hotels with Hopscotch Europe

ENERGY AND NATURAL RESOURCES               

  • PM Tracers—Gaspol Energy with FleishmanHillard
  • Schneider Electric: Energy Efficiency Awareness Road Show of Spain—Schneider Electric with Llorente & Cuenca
  • Search for the Golden Construction Helmet—Chamber of Commerce with Porter Novelli
  • Shale Gas Europe: An Engaging Platform to Rebalance a Highly-Emotive Debate—Shale Gas Europe with FTI Consulting
  • Thought Leadership for Dr. Liane Smith—Wood Group Intetech with Aspectus PR

PROFESSIONAL SERVICE FIRMS  

  • "ViewPoint": Turning the Global Certification Body DNV GL into the Thought Leader in its Category—DNV GL - Business Assurance with Cohn & Wolfe srl
  • Accenture Digital and Accenture Strategy Online Launch—Accenture
  • BDO’s Mid-Market Manifesto: Championing the Needs of Britain’s Mid-Sized Businesses—BDO with Blue Rubicon
  • Brand Building in Law: CMS in the UK—CMS with Cubitt Consulting
  • Carat—Carat with W Communications

REAL ESTATE AND CONSTRUCTION             

  • Building Informed Intelligence—Barbour ABI with Tangerine PR
  • Come Back Home... to Mummy and Daddy—Immobiliare.it with MY PR
  • Engaging Arup’s Global Audience—Arup with Brands2Life
  • Initial Offering on the Spanish Stock Exchange—Lar España Real Estate with Weber Shandwick
  • Live, Love Volleyball—Kanyon Shopping Center with Hooper Consulting International

TRANSPORTATION AND LOGISTICS      

  • CycloFun Train—ROPID with Ewing Public Relations, s.r.o.
  • Delivering Business Success in Africa—DHL Express with Epic Communications
  • How a Courier Carried it’s Own Brand—ASM with Lewis PR
  • Navigating Stobart through Turbulent Times—Stobart with Lansons
  • Unlock Christmas with Avis—Avis with Tin Man

CONSUMER ELECTRONICS              

  • Finding the G Spot (Launching the LG G Series Mobile phones in South Africa)—LG Mobile with Ogilvy Public Relations
  • London Fashion Week: Acer’s Selfie Hat Goes Global—Acer UK with Otto Communications & PR
  • Philips Citiscape Soundtrack—Philips Bulgaria with All Channels Communication Group
  • Samsung Galaxy S5 Launch—Samsung Electronics with MSLGROUP The Practice
  • The Eureka! Gallery—O2 with Hope&Glory PR

TECHNOLOGY: HARDWARE         

  • Back to 1994 with PS4—Sony PlayStation with Fever
  • Barclays Biometric Reader Launch—Barclays with Babel PR
  • Fortinet Medical Campaign—Fortinet with Sarota PR
  • Printing Money for the Fastest Kickstarter Ever—M3D with Dynamo PR
  • Vodafone's iPhone 6 launch—Vodafone with Glasnost

TECHNOLOGY SOFTWARE 

  • Delivering Business Impact—EMC with Brands2Life
  • Flying the Flag for Innovation, Competition and Fairness within Public Sector IT—Skyscape Cloud Services with Johnson King, a Finn Partners company
  • Infobesity and The Rise of The Humans—Microsoft with Edelman
  • Launching a Start-Up with a Bird's-Eye View of the World—Redbird with Wellcom
  • Lords of the Fallen Video Game Launch—CI Games with Hill+Knowlton Strategies

TELECOMMUNICATIONS

  • Head of Mobile—Global Wireless Solutions with Diffusion
  • Improving Maternal, Neonatal and Child Health in Samburu, Kenya—Safaricom-m-pesa Foundation with Ogilvy Public Relations
  • Information Age and the Queen's Tweet—BT with Porter Novelli
  • The Mowgli Generation: Children Saving Children—MTS
  • The Unexpected Skype Videocall—Skype with Text100

WEB-BASED BUSINESS      

  • Graze's Corporate Communication Programme—Graze with Instinctif Partners
  • Karenina. Live Edition—Google Russia with Ketchum Maslov
  • LinkedIn Masterclass—LinkedIn with Coopr
  • The Cousin (Varu’) Just Solved You!—Tocmai.ro with Golin
  • The Creative Online Gaming Company—Betsson Group with Geelmuyden Kiese

ANIMAL CARE  

  • Dogs Trust: Microchipping Campaign—Dogs Trust with Surname & Surname
  • Pawsitive Living—Mars Ireland with Edelman Ireland
  • Where’s Mum?—Pupaid with Bellenden

CONSUMER HEALTH 

  • “C”: Not Just a Metro Line—AbbVie Czech Republic with Ogilvy Public Relations
  • Communications Campaign in Support of Health Screening Project—The Ministry of Health of the Russian Federation with JSC Mikhailov and Partners Strategic Communication Management
  • Joint-Friendly Hiking Powered by Voltaren and the German Hiking Association—Novartis Consumer Health with Edelman
  • Nurofen for Children Confidence Collective—RB with Virgo Health
  • The Stork: Media Launch—Ceuta Healthcare/Rinovum Women's Health with Zeno Group

HEALTHCARE PROVIDERS   

  • Cancer Primary Prevention—Cancer Center in Warsaw with Edelman Warsaw
  • El Abuelo Tiene un Nuevo Hogar [Grandad’s Got a New Home]—SARquavitae with Llorente & Cuenca
  • Health of a Nation—synlab Czech with Ewing Public Relations, s.r.o.
  • Passion for Caring—TENA, SCA S.A. with Inforpress
  • The Fire Race—Trygg-Hansa with Prime

MEDICAL TECHNOLOGIES  

  • An Apple a Day Keeps the Doctor Away—Siemens Healthcare Bulgaria with APRA Porter Novelli
  • Citizen Broadcasting Network: World Sleep Day 2014—ResMed Sweden with Dahlheim & Sjöqvist
  • Growing GE’s Dose Footprint in Europe—GE Healthcare with APCO Worldwide
  • Improving Diabetics’ Lives—Roche Diabetes Care Switzerland with Farner Consulting AG
  • Style up the Glucometer!—Roche Diabetes Care with MSLGROUP The Practice

PHARMACEUTICAL RX     

  • Directions in Diabetes—Boehringer Ingelheim and Eli Lilly and Company with Ogilvy Healthworld
  • Don’t Let Migraine Paralyze You—Allergan with Ketchum
  • Don’t Turn Your Back on It: Making a Remarkable Impact upon the Lives of Those Living with Inflammatory Back Pain—Abbvie with Biosector2
  • Living Like You—Novartis Pharmaceuticals AG with Weber Shandwick
  • Think. Act. Breathe—Boehringer Ingelheim with Cohn & Wolfe

ASSOCIATIONS

  • Global Salmon Initiative: Building the Foundations for a Sustainable Future—Global Salmon Initiative with AXON Communications
  • Save Your Beer—ASSOBIRRA - Association of Beer and Malt Producers with INC - Istituto Nazionale per la Comunicazione Srl
  • Swisswood—Swiss Cheese Marketing with Ulled Asociados
  • The Ham Destination—Nortura with Trigger
  • White Wedding: When Milk Meets Art—Landesvereinigung der Bayerischen Milchwirtschaft (Bavarian Dairy Association) with Ketchum Pleon GmbH

EDUCATIONAL AND CULTURAL  INSTITUTIONS  

  • Brathay Apprentice Challenge—Brathay Trust with Claremont Communications
  • Communication Lab: Bringing up Science Communicators in Russia (Or the First Experiment on Scientists)—RVC with SPN Communications
  • Marketing Campaign of the 43 East German State Universities/WhatsApp Study Information—Ministry of Sciences and Economic Affairs of the State of Saxony-Anhalt with Ketchum Pleon GmbH/Interone BBDO
  • Skolvalet—Friskolornas Riksförbund with JKL
  • The Future Heads—The Norwegian School of Information Technology with Trigger

GOVERNMENT AGENCIES                           

  • “Active Citizen"—Moscow City Government with PR Inc. Business Communications Agency
  • A Wee Chat about Organ Donation—The Scottish Government with Consolidated PR
  • ENPI Info Centre: Communicating Cooperation—European Commission with Action Global Communications
  • European Elections: Act.React.Impact—European Parliament with Ogilvy Public Relations Brussels
  • German Year in Brazil—Federal Foreign Office of the Federal Republic of Germany (among others) with Media Consulta International Holding AG

NOT-FOR-PROFIT     

  • Eddie the Terrible—Humane Society Silicon Valley with UPRAISE Marketing + Public Relations
  • Fairtrade Fortnight 2014: Stick with Foncho to Make Bananas Fair—The Fairtrade Foundation with Kaper
  • Piece of Trash Penalty (#sopigstaffskala)—ECPAT Sweden with Prime
  • The Most Important Meal of Their Lives—Send a Cow with Cow
  • The 'Real' Apple Store—Borough Market with Tin Man
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