ANFOs lesetips: 5 artikler om reklame og markedsføring fra denne uka som du bør få med deg

Blir 2018 døden for autoplay med lyd? Hvordan regulerer Europa de globale gigantene? Og vil store annonsører betale mer for kvalitet?


Denne artikkelen er over to år gammel.

ANFOs lesetips er vår nye spalte i samarbeid med Annonsørforeningen og direktør Jan Morten Drange. 

Jan Morten Drange, administrerende direktør i ANFO (Annonsørforeningen).

Han leser «det meste» av internasjonale fagnettsteder om reklame og markedsføring, og deler mange av disse blant annet på Linkedin

Hver uke oppsummerer vi de fem beste, viktigste eller mest interessante artiklene i en anbefaling: 

2018 Is The Year Autoplay Video With Sound Dies

Mark it on your calendar: Come early 2018, autoplay video with sound will be killed off by browsers like Google Chrome and Microsoft Edge. Although the news is likely to be celebrated by consumers, many publishers will mourn the ad format's death.

Squeeze More Value from Your Digital Buy

Steve Fajen is a founder and managing partner at Drexler/Fajen & Partners, a management consulting firm specializing in media strategy, resource planning, agency reviews and agency compensation. Prior to DFP Steve was President of Deutsch and Sim... read more Michael Atkin has a professional marketing and media career spanning more than 40 years.

Daily Mail publisher sets aside £20m in advertising rebates

DMGT's annual report shows DMG Media, the consumer publishing arm, made a "provision" of £19.7m for "contract discounts and rebates" for advertisers and agencies in the 12 months to September 2017. The provision was similar to a year ago when DMGT set aside £20.9 million.

Cheatsheet: How Europe is moving to regulate Google and Facebook - Digiday

Government authorities have faced mounting pressure to regulate technology platforms across the world. This week, an independent watchdog recommended U.K. Prime Minister Theresa May introduce two new laws that would see platforms like Google and Facebook face similar regulations to publishers.

L'Oreal Europe CMO: I'll pay more for quality - Digiday

Reducing the money wasted on unprofitable media will be at the heart of L'Oréal's advertising plans in 2018. There is still "a lot of waste" in the media the advertiser buys, admitted Stéphane Bérubé, L'Oréal's CMO for Western Europe.

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